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The Trailhead

Guidance for courageous entrepreneurs who want to take their business to new heights.

Marketing Technology — Your biggest headache or significant business driver?

Marketing Technology — Your biggest headache or significant business driver?

Choosing and implementing marketing technology can be an overwhelming process. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Without a strategic marketing plan or experienced leader, marketing technology decisions can be daunting. Too often, businesses end up committing random acts of marketing in their technology decisions.

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How to Onboard Employees Remotely

How to Onboard Employees Remotely

While plenty of companies have successfully made the change from on-site workers to a team of remote employees, in many cases the processes for onboarding hasn’t adapted in a way that streamlines the process for virtual onboarding. Read on to learn more about recent changes in the U.S. workforce, plus helpful strategies to better onboard new hires.

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Mindset Lessons from Rock Climbing for Business and Life

Mindset Lessons from Rock Climbing for Business and Life

Running your own business or practice puts you face to face with yourself and your mindsets. By this I’m including your attitudes, tendencies, preferences, entitlements, and excuses. Business is a crucible through which you find out what you are made of and really believe about yourself, others, and your relationship to the world. Sometimes we take a look inside and we don’t find what we expect or want. When that happens, we can either face that reality and lean into our own transformation, or deny what the mirror is telling us and keep pedaling our own preferred, constructed version of reality.

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