45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption.

Additionally, over the last two decades, it has risen as one of the primary marketing channels.

With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience.

But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.

Here, Hubspot has compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.

Social Media Marketing Statistics/Data 2019

• 42% of the world’s population uses social media. That’s 3.2 billion users worldwide. (Emarsys)
• To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer)
• 54% of social browsers use social media to research products. (GlobalWebIndex)
• Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
• 366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day. (Hootsuite)

Facebook Statistics

• Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. (Pew Research Center)
• 68% of Americans use Facebook. (Pew Research Center)
• 74% of Facebook users check it daily. (Pew Research Center)
• Most people access Facebook around eight times each day. (SmartInsights)
• 96% of Facebook users access it on mobile. (Statista)
• If your Facebook ads contain images, then they will be between 75% and 90% more effective. (Consumer Acquisition)
• 93% of social media advertisers use Facebook ads on a regular basis. (Social Media Examiner)
• At least 3% of Facebook profiles are fake. (Facebook)
• The best time to post on Facebook is weekdays between 10 a.m. and 3 p.m. Wednesday is the best day to post while Sundays show the least traffic. (Sprout Social)

Twitter Statistics

• 326 million people use Twitter every month. (PR Newswire)
• 9% more people [than seen in previous reports] are now using Twitter on a daily basis. (PR Newswire)
• 24% of adults in the U.S. use Twitter. (Statista)
• Link clicks account for 92% of all user interaction with tweets. (HubSpot)
• 83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them. (Twitter)
• Only 3 percent of Tweets about customer service issues call out the company’s username with the @ symbol. (Marketing Land)
• People are 31% more likely to recall what they saw on Twitter vs. general online browsing. (Twitter)
• 53% of users say they bought a product they first saw on Twitter. (WebFX)
• Twitter ads are 11% more effective than TV ads during live events. (Twitter)
• The best times to post on Twitter are Wednesdays at 9am and Fridays at 9am. The best days to post are Tuesday and Wednesday, while Saturday sees the least engagement. (Sprout Social)

Instagram Statistics

• Instagram has 1 billion monthly active users, and 500 million of them use it daily. (Instagram)
• Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. (Sprout Social)
• 59% of Instagram users are under the age of 30. (Statista)
• Ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle. (DigiDay)
• Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. (Sprout Social)
• 71% of US businesses use Instagram. It surpassed Twitter in business users in 2017. (eMarketer)
• The best times to post on Instagram are Wednesday at 11am and Friday from 10-11am. Wednesday is the overall best day to post while Sunday sees the least amount of engagement. (Sprout Social)

LinkedIn Statistics

• There over 530 million user profiles on LinkedIn. (LinkedIn)
• 80% of social media B2B leads come from LinkedIn. (LinkedIn)
• Over 46% of all social media traffic to company websites comes from LinkedIn. (LinkedIn)
• The best times to post on LinkedIn are Wednesdays from 9-10 a.m. and 12 p.m. The best day for posting is Wednesday and the day with the least engagement is Sunday. (Sprout Social)

YouTube Statistics

• YouTube is the preferred form of social media marketing worldwide. 83% of all consumers prefer it. (Hubspot)
• 54% of all people want marketers to put out more video content, and this is an excellent place to begin. (Hubspot)
• Most of YouTube’s user base is male. The ratio is 55% men to 45% women. (Journalism.org)
• 96% of all teens in the United States use YouTube. (Forrester)